About Us
Welcome to Amanié Rituals London
Where Self-Love Becomes a Ritual
Amanié Rituals London was born from a deeply personal journey, one of healing, rediscovery, and a heartfelt desire to help others reconnect with themselves.
I'm Shakira Manzoor, the founder and heart behind the brand. Growing up in London, it was always my dream to create a skincare line that was more than just products, I wanted to create rituals of self-love that nurtured both skin and soul. After years of giving so much to others, I came to a quiet but powerful realisation: I matter too.
That moment of clarity became the seed for Amanié Rituals London, a brand rooted in kindness, intention, and conscious care. I wanted to offer something that felt honest, healing, and pure, which is why our skincare is made with natural, vegan, organic, and cruelty-free ingredients, selected not only for their efficacy but also for their gentleness and integrity.
More Than Skincare – A Lifestyle of Grace
Amanié isn’t just about how you look, it’s about how you feel. It’s about honouring your body, your spirit, and your values. That’s why our brand has grown to include modest, elegant clothing, soul-soothing candles, and accessories that help you look and feel your best, modestly and mindfully.
We believe in beauty that starts from within, in daily rituals that help you feel grounded, confident, and loved, because true beauty begins with self-respect and self-care.
Our Promise
We are committed to:
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Using only clean, plant-based ingredients
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Creating products that are cruelty-free, vegan, and ethical
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Empowering you to practice self-love from the inside out
Every product we offer is made with purpose, to help you glow, to help you heal, and to help you remember that you are enough.
Thank you for being here.
Whether you’re beginning your self-love journey or continuing it, Amanié Rituals London is here to walk beside you, with love, grace, and intention.
With love always,
Shakira Manzoor
Founder, Amanié Rituals London